It’s not about making things look cool. Yes, that is a nice bonus, but this is really a design decision aimed at making more money. You want, no – you need – to boost conversions.
Good news! The solution is easier than you may think. Start using larger images (larger screen dimensions, not download sizes). They consistently deliver higher conversion rates.
Whether it’s a site focused exclusively on sales, or one that’s just looking for sign-ups and to capture visitor information, increased image sizes have been positively correlated with increased conversions. Naturally this has gotten the attention of big brands and e-commerce sites alike.
Tom McCoy
An avid people watcher, Tom has always been fascinated by the way humans perceive and interact with the world. This, combined with an eye for style, led to a successful career of enhancing the way we appeal to customers.
As a consultant, entrepreneur and artist, he offers design & marketing expertise to anyone willing to listen to him ramble like a mad scientist. In his spare time, Tom likes to work with his hands – painting works of art, fixing up old cars & old houses.
Check out his LinkedIn profile for more information!
As a consultant, entrepreneur and artist, he offers design & marketing expertise to anyone willing to listen to him ramble like a mad scientist. In his spare time, Tom likes to work with his hands – painting works of art, fixing up old cars & old houses.
Check out his LinkedIn profile for more information!
Latest posts by Tom McCoy (see all)
- Expectation of Control in Web Design UX - June 16, 2015
- Quickly & Easily Boost Conversions - May 14, 2015
- Analyze Categories Within WordPress - April 29, 2015
Sometimes, you have to state what folks don’t want to consider. I respect you for that.
The formatting of your post is great. Easy to learn, digest and share.