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Tom McCoy

An avid people watcher, Tom has always been fascinated by the way humans perceive and interact with the world. This, combined with an eye for style, led to a successful career of enhancing the way we appeal to customers. As a consultant, entrepreneur and artist, he offers design & marketing expertise to anyone willing to listen to him ramble like a mad scientist. In his spare time, Tom likes to work with his hands – painting works of art, fixing up old cars & old houses. Check out his LinkedIn profile for more information!

example of bad design - a watering can that waters itself

Misconceptions About UX

In today’s competitive market, web design & optimization has become a hot commodity. Yet many clients still don’t have a clear understanding of what their customers expect from their website. This is why User Experience, or UX design, is in demand –… Read More »Misconceptions About UX