On average, people are constantly struggling for control of their surroundings. Our DNA has programmed us to crave control over our environments… because it offers comfort! When things feel out of our control, our bodies may respond sharply with negative stress,… Read More »Expectation of Control in Web Design UX
An avid people watcher, Tom has always been fascinated by the way humans perceive and interact with the world. This, combined with an eye for style, led to a successful career of enhancing the way we appeal to customers. As a consultant, entrepreneur and artist, he offers design & marketing expertise to anyone willing to listen to him ramble like a mad scientist. In his spare time, Tom likes to work with his hands – painting works of art, fixing up old cars & old houses. Check out his LinkedIn profile for more information!
It’s not about making things look cool. Yes, that is a nice bonus, but this is really a design decision aimed at making more money. You want, no – you need – to boost conversions. Good news! The solution is easier than you… Read More »Quickly & Easily Boost Conversions
WordPress offers a variety of tools for tracking usage statistics: YOAST, GA for WP, etc – but what if you want to see traffic for a particular category of post? How to analyze categories in wordpress? Luckily, Google has implemented… Read More »Analyze Categories In WordPress
If a business wants their website to compete in today’s web world, then they must give consideration to mobile devices and deliver an optimal experience across screen sizes. Fortunately, this can be accomplished by harnessing the power of responsive design.… Read More »Google Strong-arms Sites Into Mobile Compliance
It can be hard to get excited about email design. But it’s an important part of branding and design for a large number of businesses. Email design can make or break the messages that you send to potentials customers. Every… Read More »Easily Boost Your Click-through Rate With Email Design
In today’s competitive market, web design & optimization has become a hot commodity. Yet many clients still don’t have a clear understanding of what their customers expect from their website. This is why User Experience, or UX design, is in demand –… Read More »Misconceptions About UX